The best learning happens in the moments of fun and this was fairly true for the Dealers of the premium cement brand of the country. Not only the dealers but also their families participated in the fun team activities and enjoyed a lot. The leaders of the organization believe that beyond the love for their work, there is a strong feeling of pride in being associated with the premium Cement brand. The excellence in execution came into picture when the 6 teams were not competing against each other but making their individual performances’ and their own team do better with each chance. Just like the way cement used in the construction ensures the strength from inside, the participants also realized that a strong team inside makes a strong brand outside. Teams realized that it’s imperative to ensure quality while working at speed. The participants and their families went away with beautiful smiles, medals & trophies and strong yet subtle learning lessons on communication, ownership, trust and respect from fun team activities.